BREAKING THROUGH TO ZERO
It’s not too often that we get to herald such good news—Ploughshares Fund is making real progress toward their vision of a world without nuclear weapons.
- description2: Building on the idea of "breaking through," we designed engaging information graphics to illustrate Ploughshare Funds's unique impact philanthropy, the nuclear budget, track two diplomacy and 30 years of progress toward eliminating nuclear weapons. We worked with New York photographer
Susie Cushner to capture the determined spirit of five of Ploughshares’ front-line grantees.
LEAPING TOWARD A SUSTAINABLE WORLD
Rainforest Alliance’s biggest funders allocated $60 million to help them meet their goals—but there was a catch.
- description2: The commitment was contingent on an additional $20 million raised from individual donors, and that's where we came in. We worked with Rainforest Alliance to develop fundraising materials to get their word out—and donations in.
Room To Read Annual Report 2010
Designing a report to celebrate Room to Read’s first decade of educating the world’s children.
- description2: Inspired by the Ray and Charles Eames film, Powers of Ten, we used multiples of ten to report Room to Read’s impressive ten-year growth by starting with one dream, expanding to ten countries, building 1,000 schools and 10,000 libraries, and laying a foundation to reach ten million children by 2015. The report heralds the organization’s unstoppable momentum with spirited stories, bold design and exuberant photos to convey the power of education.
Education Changes Everything
Room to Read’s 10,000+ girl scholars have something in common—they desperately want to be educated. To tell their inspiring stories, we designed a vibrant tabloid to convey their contagious enthusiasm for learning.
- description2: To keep volunteers and donors engaged, we know they need to see how their efforts and dollars are making a difference. This year, Room to Read’s Girls’ Education Yearbook is filled with visually accessible and fun facts about education in each girl’s country, her personal quest for education, and her aspirations for the future. Spirited photo essays and quotes from family, friends and mentors accompany the stories.
Branding a New United Nations Entity
Melanie Doherty Design conducted brand strategy workshops with UN Women’s communication and oversight committees to identify the new organization’s goals and challenges, and to establish consensus around core brand characteristics.
- description2: UN Women wanted their logo to identify them as part of the United Nations while signaling a new approach to working for gender equality. The logo would need to be culturally sensitive to the interests of all member states in order to secure the approval of a large committee and a new executive director. We presented multiple directions, then fully developed two selected concepts. Both marks utilized elements of the globe, the universal women’s symbol and the equal sign to communicate a world in which women and men enjoy universal human rights. We produced over 200 logo formats in six languages for use across all media. To see which logo direction was ultimately selected, click here.
View more UN Women projects.
Design Within Reach
Founder Rob Forbes had the paradigm-shifting idea of providing modern designer furniture directly to the consumer, without the mediation of an architect or dealer.
- description2: DWR works across the three retail channels of bricks-and-mortar, internet and direct mail; the company came to us to design their catalogs and print collateral. Managing all aspects of the process—from art direction to photography, design to production—and being a part of the team that helped grow this company in its early years was both educational and exciting.
RoomToRead.org
Room to Read’s mission is to change the world by educating children. One of our missions is to create a powerful website to help them achieve their goal.
- description2: The key is to engage visitors immediately, entice them to explore and learn, and persuade them to get involved. Using a fun and friendly magazine style, we’re building a site that reflects Room to Read’s innovative, make-it-happen culture. We’ve organized content into impactful messages and crafted information graphics that are particularly well-suited for Web reading. Videos, slide shows, carousels, and calls to action are integrated throughout. The site is currently under construction—stay tuned!
View more Room to Read projects.
Heaven on the Web
A gallery of saints awaits you at the gates of St. Supery’s virtual home.
- description2: We used divine illustrations commissioned over the course of 15 years for St. Supery’s Meritage labels to set an artful tone with the site, and to serve as an ethereal counterpoint to the functionality of the customized e-commerce wine shop. Launch site.
The Branson School
Taking stock of the past and envisioning the future to launch a successful capital campaign.
- description2: When this Marin County preparatory school asked us to create fundraising tools for a significant campus expansion, we juxtaposed the accomplishments of the baby boomer generation with call-to-action challenges that will rest in the hands of today’s youth. We paired the stories with portraits of Branson students, poised to make a difference in their world. The campaign exceeded funding goals—no easy task during a recession.When the new buildings were completed, we designed a follow-up video and print piece to thank donors, using lively composite photos of the new science, art and student center facilities in use. Watch the video.
