Branding a New United Nations Entity
Melanie Doherty Design conducted brand strategy workshops with UN Women’s communication and oversight committees to identify the new organization’s goals and challenges, and to establish consensus around core brand characteristics.
- description2: UN Women wanted their logo to identify them as part of the United Nations while signaling a new approach to working for gender equality. The logo would need to be culturally sensitive to the interests of all member states in order to secure the approval of a large committee and a new executive director. We presented multiple directions, then fully developed two selected concepts. Both marks utilized elements of the globe, the universal women’s symbol and the equal sign to communicate a world in which women and men enjoy universal human rights. We produced over 200 logo formats in six languages for use across all media. To see which logo direction was ultimately selected, click here.
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Up to the Task
For their first print campaign, we developed headline messages to express the enormity of the tasks facing UN Women—and the enthusiasm the new organization has for tackling them.
- description2: We are continually impressed by the boundless energy and know how of our clients at UN Women, so this concept almost wrote itself. The printed pieces serve to herald UN Women’s mission to the world, using convincing statistics, supporters’ voices and photojournalism depicting focus areas and regions of operation.
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UNWOMEN.ORG
Through an invigorating collaboration with UN Women’s in house IT team, working against the clock, we designed and developed their web site in four weeks to meet the official opening date.
- description2: We lead a day-long workshop with the four UN organizations that have merged to create UN Women, generating a site architecture to meld their diverse hierarchical systems. The new site is a powerful media and resource channel, delivering current news and multimedia content to individuals, human rights organizations and member states, while at the same time increasing awareness of UN Women’s initiatives and focus areas. Launch site.
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