BREAKING THROUGH TO ZERO
It’s not too often that we get to herald such good news—Ploughshares Fund is making real progress toward their vision of a world without nuclear weapons.
- description2: Building on the idea of "breaking through," we designed engaging information graphics to illustrate Ploughshare Funds's unique impact philanthropy, the nuclear budget, track two diplomacy and 30 years of progress toward eliminating nuclear weapons. We worked with New York photographer
Susie Cushner to capture the determined spirit of five of Ploughshares’ front-line grantees.
LEAPING TOWARD A SUSTAINABLE WORLD
Rainforest Alliance’s biggest funders allocated $60 million to help them meet their goals—but there was a catch.
- description2: The commitment was contingent on an additional $20 million raised from individual donors, and that's where we came in. We worked with Rainforest Alliance to develop fundraising materials to get their word out—and donations in.
Room To Read Annual Report 2010
Designing a report to celebrate Room to Read’s first decade of educating the world’s children.
- description2: Inspired by the Ray and Charles Eames film, Powers of Ten, we used multiples of ten to report Room to Read’s impressive ten-year growth by starting with one dream, expanding to ten countries, building 1,000 schools and 10,000 libraries, and laying a foundation to reach ten million children by 2015. The report heralds the organization’s unstoppable momentum with spirited stories, bold design and exuberant photos to convey the power of education.
Education Changes Everything
Room to Read’s 10,000+ girl scholars have something in common—they desperately want to be educated. To tell their inspiring stories, we designed a vibrant tabloid to convey their contagious enthusiasm for learning.
- description2: To keep volunteers and donors engaged, we know they need to see how their efforts and dollars are making a difference. This year, Room to Read’s Girls’ Education Yearbook is filled with visually accessible and fun facts about education in each girl’s country, her personal quest for education, and her aspirations for the future. Spirited photo essays and quotes from family, friends and mentors accompany the stories.
Branding a New United Nations Entity
Melanie Doherty Design conducted brand strategy workshops with UN Women’s communication and oversight committees to identify the new organization’s goals and challenges, and to establish consensus around core brand characteristics.
- description2: UN Women wanted their logo to identify them as part of the United Nations while signaling a new approach to working for gender equality. The logo would need to be culturally sensitive to the interests of all member states in order to secure the approval of a large committee and a new executive director. We presented multiple directions, then fully developed two selected concepts. Both marks utilized elements of the globe, the universal women’s symbol and the equal sign to communicate a world in which women and men enjoy universal human rights. We produced over 200 logo formats in six languages for use across all media. To see which logo direction was ultimately selected, click here.
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ROOM TO READ ANNUAL REPORT
Room to Read has developed a holistic, multi-pronged approach to help children in the developing world gain the lifelong gift of education through its four core programs: Reading Room, School Room, Local Language Publishing, and Girls’ Education.
- description2: Their 2009 annual report portrays the remarkable successes and milestones of the organization since its launch in 2000.
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Meet Inkham
Now operating their Girls’ Education program in eight countries, Room to Read is committed to gender equality in education.
- description2: Each year Room to Read publishes the Girls’ Education Yearbook, featuring stories about participating girl scholars. Along with designing the yearbook, we also developed this video using still photography and an edited version of a featured story from the publication.
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