California Dreaming
After 20 years using the same print collateral, it was time to update Woodside Hotels’ brand, while still maintaining their core identity.
- description2: We refreshed the logo series with a new typographic treatment and redesigned the brochures, rack cards, spa menus and conference materials for each property. Working with established color schemes, we created contemporary patterns for each property’s geographic character, and introduced iconic black and white photography to capture California’s timeless beauty.
SAINTS BE PRAISED
The San Francisco Chronicle ranked our labels for St. Supéry’s Meritage among the ten best wine label designs in the US.
- description2: For over 15 vintages, we have commissioned renowned illustrators from around the world to interpret St. Supery’s fictional patron. The most recent Meritage Elú label was created by San Francisco’s own Vivienne Flesher.
St. Supéry Vineyards & Winery
In our 20-year partnership with St. Supéry, we’ve developed an enduring wine brand that only improves with age.
- description2: Melanie Doherty Design has managed every aspect of the brand: identity system, print collateral, website, naming, signage and packaging for four families of wine, producing nearly 50 award-winning varietal labels.
Catalogs
When designing catalogs for the nation’s leading retailers, we identify each brand’s market niche, and then create the inspirational visuals to engage their consumer.
- description2: Directing creative teams of photographers, stylists and merchants, we create the lifestyle stories that drive consumers to the web, to retail stores or to the phone to make their purchase. We manage all aspects of the process, from brand development and copywriting to photography art direction, design and production.
